Frankfurt am Main, December 2, 2025. | Hilton (NYSE: HLT) and RMKA Private Company today announced the signing of an agreement for Sandblu Santorini, marking the highly anticipated debut of the LXR Hotels & Resorts brand in Greece. The exclusive retreat is scheduled to open in summer 2026, joining a hand-picked collection of independent and vibrant properties, all celebrating the timeless pursuit of personal adventures. Sandblu Santorini, LXR Hotels & Resorts is now accepting reservations for the upcoming summer season.    

Highlights of Sandblu Santorini, LXR Hotels & Resorts at a glance

• Opening: Summer season 2026
• Location: Kamari, Santorini, at the foot of ancient Thira
• Number of rooms: 66 rooms, suites, and villas, 29 of which have private pools
• Amenities: Beach, two infinity pools, spa, fitness center, kids' club, two restaurants,
• Wine bar, wine cellar, bakery, high-end retail shops

This signing marks a dynamic growth phase for LXR Hotels & Resorts, as the collection now includes nearly 40 properties operating or under development worldwide. Following the recent impressive debut of SAX Paris and with further European locations in sight, the brand continues to curate rare and fascinating places for seasoned adventurers.

Nestled into the rugged slopes on the east of Santorini, Sandblu offers magnificent views of the Aegean Sea and the impressive black sand beach of Kamari. It revives the charm of a traditional Cycladic village. The private complex with 66 rooms and suites features a stone facade and whitewashed walls. Modern textures complement these, reflecting the light and the island's volcanic landscape.

All rooms are designed to harmoniously connect indoor and outdoor spaces. They open onto a private terrace with views of the pool or the Aegean Sea. Almost a third of the accommodations also feature their own private pool. Three exclusive villas offer unparalleled privacy and sophistication for those seeking absolute seclusion. The resort's private beach area allows effortless access to the island's coastline, offering seaside relaxation at its finest. 

The wellness offerings, including two infinity pools, a tranquil spa with sauna and indoor pool, a two-story gym, and a serene yoga garden, ensure holistic well-being and enhance the stay. 

Culinary discoveries and social gatherings are at the heart of the resort. The signature restaurant, designed by Rockwell Group, and the all-day dining restaurant invite guests to indulge in diverse flavors. A wine bar provides an elegant setting to enjoy Santorini's legendary wines. Families will find loving care in a dedicated kids' club, and a carefully curated selection of high-end boutiques complements the resort's lifestyle offerings. This ensures an effortless luxury experience for all guests from arrival to departure.

Feisal Jaffer, Global Head of LXR Hotels & Resorts, said: “Sandblu captures the ethereal spirit of Santorini in a way that is both understated and exquisitely refined. LXR is defined by properties with a strong character, and this resort brings a fresh, contemporary expression to a spectacular location. We are proud to introduce a new level of craftsmanship and design to the island, creating an environment that is timeless, authentic, and inextricably linked to its place.”

Leonidas Anagnostou, General Manager of Sandblu (RMKA Private Company), said: “We are honored to partner with Hilton to bring the first LXR Hotels & Resorts property to Greece. Our vision is to create a resort that captures the authentic soul of Santorini, offering our guests a unique and enriching connection to one of the world’s most breathtaking destinations – complemented by refined amenities and attentive service. We can’t wait to begin the transformation in the coming months and look forward to welcoming guests to our resort in summer 2026.”

Sandblu is ideally located for exploring both the cultural heritage and natural beauty of the island. It features hiking trails leading to ancient Thira and offers easy access to Kamari Beach. The resort is just a short drive from Santorini International Airport and the port, providing convenient connections to major European cities and the entire Cycladic archipelago.

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About LXR Hotels & Resorts
LXR Hotels & Resorts is a growing collection of nearly 40 open or in-development award-winning luxury hotels around the globe. Each carefully selected property is located in one of the world's most attractive destinations, boasts a rich history, and is shaped by the essence of its distinctive location. They offer discerning adventurers a luxurious retreat. As part of its commitment to an even richer guest experience, LXR Hotels & Resorts celebrates experiential travel with “Pursuit of Adventure.” Under this new brand hallmark, guests can immerse themselves in authentic, carefully curated experiences that reflect the unique culture and character of each destination. LXR Hotels & Resorts is part of Hilton, one of the world's leading hospitality companies. Each property benefits from the strength of the company and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts and book via lxrhotels.com or the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com and on Facebook, X, LinkedIn, Instagram, and YouTube.

About Hilton   
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands, more than 9,000 hotels, and over 1.3 million rooms in 141 countries and territories. Hilton is dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality. In its more than 100-year history, the company has welcomed over 3 billion guests, has been named the #1 World's Best Workplace by Great Place to Work and Fortune, and is recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technological enhancements to improve the guest experience, including Digital Key Share, automatic complimentary room upgrades, and the ability to book confirmed connecting rooms. With the award-winning loyalty program Hilton Honors, more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, choose their room, check in, unlock their door with a digital key, and check out – all from their smartphone. Visit stories.hilton.com for more information and follow Hilton on Facebook, X, LinkedIn, Instagram, and YouTube.