Frankfurt am Main, January 8, 2026 | With The BoTree London, Curio Collection by Hilton, Hilton (NYSE: HLT) welcomes a stylish new addition to its growing portfolio of lifestyle hotels. 

Opened in 2023, The BoTree is an urban sanctuary with 200 rooms. The interiors delight with wild plants, vibrant colors, and natural light. 

Guests can choose from three distinct culinary experiences: LAVO is a two-story restaurant celebrating Italian coastal cuisine. The BoTree Bar is a stylish meeting point open from morning to evening. 77 is London's new cultural hub, hosting the world's best DJs for exclusive parties and private events in a state-of-the-art setting. For more intimate gatherings, a cozy 33-seat cinema room provides the perfect setting for private events.

The hotel is uniquely located at the intersection of three famous London neighborhoods: Marylebone, Mayfair, and Soho. From here, guests can easily reach the charming boutiques and cultural attractions of Marylebone, as well as the luxurious shopping opportunities of Mayfair. Only a few steps separate them from the vibrant streets and energy of Soho.

Patrick Fitzgibbon, Senior Vice President Development Europe, Middle East & Africa at Hilton, said: “The BoTree London is an exciting addition to our growing Curio Collection by Hilton portfolio, bringing a distinctive, lifestyle-oriented experience to one of London’s most dynamic neighborhoods. Shiva Hotels has made a name for itself by creating outstanding hotels, and The BoTree perfectly captures the energy and individuality that define the Curio Collection by Hilton brand. With its incredible location, vibrant design, and resort-like feel, The BoTree is a fantastic base for guests looking to explore London's culture and creativity.”

Brooke Thomas, Brand Leader, Curio Collection by Hilton, said: “Curio Collection is rapidly expanding in sought-after destinations around the world. However, we have seen particularly impressive growth for the brand in the UK. Hotels like The BoTree offer unique experiences, world-class dining concepts, and design-led storytelling, as guests have come to expect from Curio Collection.”

Eva Mount, General Manager, The BoTree London, Curio Collection by Hilton, added: “Joining the Hilton family is a step on our journey to continue building vibrant connections and providing an outstanding hotel for our international guests and the local community.”

Just minutes from Bond Street Underground station and the Elizabeth Line station, guests can easily reach a variety of destinations, including Heathrow Airport, the City of London, Shoreditch, Canary Wharf, and the O2 Arena.

The BoTree London, Curio Collection by Hilton, is part of Hilton Honors, the award-winning guest loyalty program. Members who book directly through Hilton channels benefit from flexible payment options, member discounts, and free standard Wi-Fi.

The hotel is located at 30 Marylebone Lane, London W1U 2DR, United Kingdom. For more information about the hotel and to book a stay, please visit: The BoTree London, Curio Collection by Hilton.

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About Hilton   
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands, more than 9,000 properties, and more than 1.3 million rooms in 141 countries and territories. Hilton is dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality. In its more than 100-year history, the company has welcomed over 3 billion guests, earned a top spot on Fortune's 100 Best Companies to Work For list and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check-in, unlock their door with a Digital Key and check-out, all from their smartphone. Visit stories.hilton.com for more information and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 190 individually outstanding hotels that have been carefully selected to provide guests with unique experiences in the world's most popular destinations. Each hotel in the Curio Collection tells its own story through distinctive architecture and design, world-class gastronomy, and special experiences, while offering the benefits of Hilton and its award-winning loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking on curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels receive instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio and follow the brand on Facebook, Instagram and X. 

About The BoTree
The BoTree is a hotel that connects the neighborhoods of Marylebone, Mayfair, and Soho. It is an energetic hotel that offers more than just accommodation – it is the gateway to the city's most famous attractions. It features 200 rooms, including 32 suites, as well as LAVO, a popular restaurant with Italian cuisine, The BoTree Bar, a striking yet inviting all-day venue, and unique event spaces: 77, the Screening Room, and the Green Room. All of this provides guests with a vibrant experience.