Frankfurt am Main/New York, April 30, 2026. | To celebrate the premiere of 20th Century Studios’ film “The Devil Wears Prada 2” in German cinemas on April 30 and in the U.S. on May 1, 2026, Waldorf Astoria Hotels & Resorts is launching “The Devil’s Martini.” The trendy new cocktail was created by award-winning mixologist and beverage partner of the Waldorf Astoria New York, Jeff Bell. The cocktail is available for a limited time starting April 26 at all Waldorf Astoria hotels in the United States.

“The Devil Wears Prada 2,” partially filmed at the newly renovated Waldorf Astoria New York, once again places the hotel at the center of fashion and cultural discourse. In the latest trailer, the return of Peacock Alley, the heart of the hotel’s cocktail tradition, creates a striking visual moment, reaffirming its role as one of New York’s most iconic social gathering places. Long synonymous with style, power, and presence, Peacock Alley’s on-screen appearance underscores the Waldorf Astoria New York’s enduring connection to the world of fashion and storytelling, making the hotel a natural setting for a film that continues to shape both.

The martini has been a defining element of the brand for over a century and has long been synonymous with the tradition of elegant, social drinking. With “The Devil’s Martini,” Bell reinterprets this heritage, creating a timeless yet contemporary drink.

“The martini is one of the most iconic creations in cocktail history and holds real weight at the Waldorf Astoria,” said Jeff Bell. “With ‘The Devil’s Martini,’ we wanted to create something that honors that legacy while bringing in a perspective inspired by ‘The Devil Wears Prada 2’ – a drink that feels timeless but has just enough sass to be unforgettable.”

The cocktail features Grey Goose Vodka, another partner in “The Devil Wears Prada 2,” Sakura Vermouth, and hibiscus flower extract. It takes on a vibrant crimson hue – a subtle nod to the film’s sharp wit and imagery. Floral notes reflect the season, while the structure remains unmistakably that of a martini: clear, precise, and of quiet power.

As a final deliberate twist, the drink is garnished with a Wakamomo. This is a rare, pickled baby mountain peach variety from Japan, harvested in early spring while still green and small. It is often mistaken for an olive. The result is a visual trick that mirrors the classic olive while offering an unexpected, refined finish.

“The devil is in the details,” Bell added. “From the hue to the garnish, every element is deliberately chosen, much like the world the film so vividly captures.”

“The martini is a classic component of the Waldorf Astoria experience. With ‘The Devil’s Martini,’ we wanted to create something elegant, memorable, and a little mischievous,” said Dino Michael, Senior Vice President & Global Category Head Luxury Brands, Hilton. “Across all our Peacock Alley locations in North America, we saw this as a fun opportunity to create a moment to see and be seen – with the sophistication and attention to detail that only Waldorf Astoria can provide.”

The Devil’s Martini Recipe

Ingredients: 

• 90ml. Grey Goose Vodka
• 15ml. Sakura Vermouth 
• Approx. 5ml. Hibiscus Flower Extract

Preparation:

• Stir all ingredients with ice and strain into a chilled martini glass.
• Garnish with a pickled Wakamomo baby peach on a trident skewer or cocktail pick.

The collaboration extends beyond a single cocktail moment, bringing “The Devil Wears Prada 2” to Waldorf Astoria hotels across the U.S. in a more comprehensive way. From bespoke audiovisual creations and related in-room experiences to thoughtful details throughout the hotel, the activation invites guests to delve deeper into the film’s universe, while highlighting Waldorf Astoria’s role in one of the season’s most anticipated cultural events.

To celebrate the film, the Waldorf Astoria New York will also unveil the “Devilishly Chic Getaway”: a limited-time experience inspired by the glamour and cultural energy of “The Devil Wears Prada 2.” Designed as an immersive expression of the hotel’s long-standing connection to the fashion world and New York society, the offer combines a stay at the newly renovated hotel with curated extras. These include a welcome gift, a personal shopping excursion arranged by the concierge, and a food and beverage credit at Peacock Alley. Beyond New York, select Waldorf Astoria hotels worldwide will celebrate this moment with their own locally inspired activations, creating a broader brand presence. This reflects the film’s global cultural resonance at the Waldorf Astoria Osaka and the Waldorf Astoria Amsterdam.

For more information about Waldorf Astoria Hotels & Resorts, please visit stories.hilton.com/waldorfastoria

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About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 40 iconic hotels, each embodying a distinctive sense of place through sincerely elegant service, unique experiences, and culinary excellence in renowned destinations around the world. The highly anticipated reopening of the Waldorf Astoria New York marked a pivotal moment for the brand – reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless surroundings, Waldorf Astoria hotels offer a seamless and effortless experience, creating a true sense of home for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred restaurants, and elevated in-room amenities. In addition to the brand’s premier hotel offerings, Waldorf Astoria boasts a global residential portfolio that combines the comforts of a private home with unparalleled amenities and high-caliber service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors App. Hilton Honors members who book directly through preferred Hilton channels enjoy instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria and follow the brand on X and Instagram.

About Hilton   
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands, more than 9,200 hotels and over 1.3 million rooms in 144 countries and territories. Hilton is dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality. Hilton has been named the World’s Best Workplace by Great Place to Work and Fortune. The company is committed to creating the best corporate culture for its 500,000 team members worldwide. Hilton has introduced industry-leading technological enhancements to improve the guest experience, including Digital Key Share, automatic complimentary room upgrades, and the ability to book confirmed connecting rooms. With the award-winning loyalty program Hilton Honors, nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, choose their room, check in, unlock their door with a digital key, and check out – all from their smartphone. Visit stories.hilton.com for more information and follow Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Waldorf Astoria New York   
The Waldorf Astoria New York has been an integral part of New York society for over a century, establishing itself as the epitome of sophistication and elegance in the cultural capital of the world. When the hotel opened in 1931, it exuded such grandeur that Conrad Hilton, the founder of Hilton, referred to the property as “The Greatest of Them All.” Following a complete transformation led by renowned architects Skidmore, Owings & Merrill and with interior design by Pierre-Yves Rochon, the grandeur and beauty of the original Art Deco architecture have been preserved. Fresh, contemporary design elements have been integrated, paying tribute to the original Waldorf Astoria New York while ushering in a new era for the hotel and building on Conrad Hilton’s vision. The hotel features some of Manhattan’s largest rooms and suites, embodying the spirit of New York. Above the hotel are 372 private residences, ranging from studios to four-bedroom apartments. Designed by Jean-Louis Deniot, they offer access to a 50,000-square-foot amenity floor. Additionally, hotel guests, residents, and visitors have access to a holistic wellness program featuring a state-of-the-art fitness center and the Guerlain Wellness Spa, opening early autumn across more than 1,858 square meters. Unique culinary offerings include “Lex Yard,” a distinguished signature restaurant led by renowned Chef Michael Anthony, the return of “Peacock Alley” in collaboration with celebrated mixologist Jeff Bell, and “Yoshoku,” a Japanese dining experience. The property also features 4,000 square meters of modernized event space, including a new opera-inspired Grand Ballroom, set to become the crown jewel of New York’s entertainment scene. For more information, visit waldorfastorianewyork.com. Also, follow the hotel on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.

About “The Devil Wears Prada 2”   
Twenty years after their iconic performances as Miranda, Andy, Emily, and Nigel, Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci return to the fashionable streets of New York City and the elegant offices of Runway Magazine in the sequel to the 2006 phenomenon “The Devil Wears Prada,” which shaped an entire generation. Directed by David Frankel, the screenplay is by Aline Brosh McKenna, and the film is produced by Wendy Finerman. Michael Bederman, Aline Brosh McKenna, and Karen Rosenfelt serve as executive producers.