Frankfurt am Main/Rabat, Morocco, May 5, 2026. | High above the Moroccan capital of Rabat-Salé, in the iconic Mohammed VI Tower – the country’s tallest building – the Waldorf Astoria opens its doors today. The 55-room hotel blends the timeless elegance of the Waldorf Astoria brand with the rich cultural soul of Morocco. Situated at the intersection of the twin cities of Rabat and Salé, it offers panoramic views from the Bouregreg River to the Atlantic Ocean. It draws inspiration from the stars, with celestial motifs woven throughout its design. Guests can enjoy five unique culinary experiences, utilize a serene wellness area, explore one of the region's most extensive private art collections, or create unforgettable moments across nearly 1,300 square meters of opulent event space.

A Thoughtfully Designed Place of Cultural Reflection
Each of the 55 exquisitely appointed rooms and suites reflects the art and landscape of Morocco with sun-warmed marble and intricate motifs that tell the story of the place. From deluxe rooms to three-bedroom suites, every space exudes the comfort of a private home. A personal concierge is on hand to customize each guest's stay – a hallmark of Waldorf Astoria Hotels worldwide.

With nearly 7,000 works, the hotel houses one of North Africa's largest private art collections. Every corner of the hotel is adorned with artworks and artifacts – thousands of pieces that tell the stories of their creators from Morocco and around the world.

Tastes from Around the World
Peacock Alley is the hotel's elegant gathering place and a hallmark of the Waldorf Astoria chain. Here stands the legendary clock – a planetarium-inspired masterpiece that tracks the solar system alongside Moroccan time. Beneath its celestial canopy, guests can enjoy afternoon tea, coffee, or handcrafted cocktails in an ambiance that celebrates cultural exchange and refined hospitality.

Aldabaran, the signature restaurant by legendary Chef Alain Ducasse, brings global prestige and refined gastronomy to Rabat. Named after one of the brightest stars in the sky – another nod to the hotel's celestial motifs – the restaurant offers an atmosphere of radiant tranquility. The menu reflects Ducasse's focus on purity, seasonality, and restraint. Highlights include line-caught sea bass with artichokes and radicchio, Wagyu beef fillet with polenta and pepper sauce, roasted rack of lamb with vegetable caponata, and an orange blossom-perfumed Tarte Tropézienne.

At Brasserie Magnolia, guests can enjoy fresh Mediterranean flavors from renowned Chef Lahcen Hafid. Upcoming openings include The Sapphire Room, a pan-Asian mezzanine bar where music, cocktails, and sharing plates set the rhythm of the night, and Aprés, the hotel's coffee bar offering artisanal delights.

Wellness with a Moroccan Soul
The Waldorf Astoria Spa offers views of the Atlantic Ocean and blends Moroccan wellness rituals with modern luxury. Guests can experience treatments based on Moroccan healing practices, such as the traditional hammam. The spa features six treatment rooms, a detoxifying Iyashi Dome, a heated quartz sand table, an ice room, and a sauna. In addition to the spa, guests also have access to an indoor pool, an infinity pool with sea views, a 24-hour state-of-the-art fitness center, and a relaxation lounge.

Iconic Events
Guests have access to nearly 1,300 square meters of event space, including a magnificent ballroom with intricate details and three meeting rooms. The hotel's dedicated event team ensures that every occasion – from diplomatic or business receptions to anniversary celebrations – is hosted with precision, discretion, and the personalized service characteristic of the Waldorf Astoria brand.

Guy Hutchinson, President, Middle East & Africa, Hilton, said: “Morocco is one of the world's fastest-developing travel destinations, welcoming over 18 million tourists in 2025, with Rabat playing an increasingly important role in the national goal of reaching 20 million visitors by 2030. We are proud to bring the iconic Waldorf Astoria brand to Rabat-Salé, setting a new benchmark for refined luxury in Morocco's capital. This opening marks an exciting new chapter for the brand as we continue to expand our luxury portfolio in key cities, offering discerning travelers unparalleled access to the heritage, art, and ambition that define this destination.”

“The Waldorf Astoria Rabat Salé embodies the essence of what our brand stands for: the dialogue between tradition and modernity, art and hospitality, and culture and design,” said Dino Michael, Senior Vice President & Category Head, Hilton Luxury Brands. “Morocco has always inspired dreamers, creators, and travelers with its rhythm and beauty. This opening captures that spirit through the distinctive Waldorf Astoria lens. Every detail, from the art collection to the cuisine, tells a story of connection, bridging worlds that feel both timeless and new.”

The hotel is in close proximity to several UNESCO World Heritage sites, including the Kasbah of the Udayas and the Hassan Tower, the historic medinas of Rabat and Salé, as well as newly opened cultural attractions such as the Grand Théâtre de Rabat. It is just minutes from Rabat-Salé International Airport and connected to Casablanca and Tangier by high-speed rail, offering ideal access to the capital and beyond.

For more information on Waldorf Astoria Hotels & Resorts, please visit stories.hilton.com/waldorfastoria

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About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 40 iconic hotels, each embodying a distinctive sense of place through sincerely elegant service, unique experiences, and culinary excellence in renowned destinations around the world. The highly anticipated reopening of Waldorf Astoria New York, once called “The Greatest of them All” by Conrad Hilton, was a milestone for the brand: it revived a legend and ushered in a new era of luxury. Inspired by their timeless surroundings, Waldorf Astoria hotels offer a seamless and effortless experience, creating a true sense of home for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred restaurants, and upscale in-room amenities. In addition to the brand's premier hotel offerings, Waldorf Astoria features a global residential portfolio that combines the comfort of a private home with unparalleled amenities and high-caliber service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors App. Hilton Honors members who book directly through preferred Hilton channels enjoy instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria and follow the brand on X and Instagram.

About Hilton   
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands, over 9,100 hotels and more than 1.3 million rooms in 143 countries and territories. Hilton is dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality. Hilton has been named the World’s Best Workplace by Great Place to Work and Fortune. The company is committed to creating the best corporate culture for its 500,000 team members worldwide. Hilton has introduced industry-leading technological enhancements to improve the guest experience, including Digital Key Share, automatic complimentary room upgrades, and the ability to book confirmed connecting rooms. With the award-winning loyalty program Hilton Honors, nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors App, guests can book their stay, select their room, check in, unlock their door with a Digital Key, and check out – all from their smartphone. Visit stories.hilton.com for more information and follow Hilton on Facebook, X, LinkedIn, Instagram, and YouTube.