BZ.COMM

Public Relations · Marketing · Events

Zhejiang Tourism Promotion

On May 29^th the new exhibition “Beauty of China – Eine poetisch-malerische Impression aus Zhejiang” was presented in the opening ceremony in Kiel, Germany for the first time. The exhibition opened up about the immaterial heritage of the East China Province Zhejiang. From May 29^th until June 3^rd of the exhibition presented a valuable collection of handcrafts from Zhejiang, including traditional ceramics and woodcarvings. 

Festive opening ceremony with the partner region Schleswig-Holstein

The exclusive exhibition was opened with a ceremony by the guests of honor, Prime Minister of Schleswig-Holstein, Daniel Günther and the first party chairman of the provincial government of Zhejiang, Che Jun. For more than 30 years, Schleswig-Holstein and Zhejiang have a close partnership in the departments of business, science and culture. The host of the event as well as for the exhibition was the Ministry of Culture and Tourism Zhejiang.  

BZ.COMM has successfully arranged the entire setup with the location incl. technical equipment, stage program, interpreters, decoration & registration.

We are very happy! Because we are award-winning! This year we were again awarded for our achievements. A nice recognition for our work and success for our customers.

Online Round Table “Tourism in times of Corona: concepts for a new start”

Together with the network “Tourismuszukunft” and the weekly newspaper “touristik aktuell” we organised an online workshop for travel agents with focus on international concepts for a new start in tourism after COVID-19. Representatives of tourist boards, airlines and tour operators like Ikarus Tours, Korean Air, Visit Malta, Vietnam Airlines, China, Czech Tourism, Israel and Iceland participated in the session. The online workshop was streamed live on Facebook as well and over 12.000 viewers followed the session.  

BZ.COMM represents Palm Springs on the German market among other destinations. Year after year we realize creative marketing ideas and increase the number of visitors by:

• Developing marketing collateral (branding and positioning strategy, brochures, banners, fact sheets)
• Strengthening online presence (website, social media content kit, online ads)
• Establishing trade partnerships (cooperations with tour operators and agents, sales calls, educational webinars, familiarization trips, follow-up surveys and interviews)
• Generating earned media coverage (list of publications and media contacts, media outreach, news updates, press kit)
• Participating in events (trade shows, networking and end-consumer events)

HIN & WEG - the travel podcast with Sven Meyer and Andy Janz is the number 1 tourism podcast in Germany, Austria and Switzerland, is listened to in over 100 countries around the world and has firmly established itself as an important voice of the travel industry since summer 2020. 
 
Informative AND entertaining, HIN & WEG focuses on travel and the people who earn their money from travelling, as well as their work. Hin & WEG is also intended to be an exciting and sometimes critical look into the world of travel itself for travel enthusiasts. How is a travel product created? How is it marketed? How has the Corona crisis changed the industry? Does travel have to become more expensive? What about the issue of sustainability? How are the sister industries of gastronomy and hotel business doing?
 
Every Thursday, Meyer and Janz invite a guest for a discussion that also thrives on the exchange of blows between the two presenters. The guests are well-known representatives of destinations, travel bloggers and travel journalists, tour operators, hoteliers and restaurateurs, as well as book authors, bloggers, association presidents, but also providers of leisure services.  

https://www.hinundwegpodcast.de

Israeli Ministry of Tourism

Our objective was to organize a special influencer project with two parkour athletes to showcase the beauty and diversity of the Israeli cities Jerusalem and Tel Aviv. We found two perfect candidates for our client, won them for the project and were in charge of the basic arrangements. The result of the project “Running Israel” was an amazing output on the athletes’ social media channels that created a lot of buzz and could be shared via the Israeli Ministry of Tourism’s own channels as well. In addition, the project raised awareness within the country itself that among others lead to a TV feature on ZDF about it generated by the client’s domestic staff.