Tourism Board of the Philippines
More fun at the Museumsuferfest
Once again at this year’s Museumsuferfest in Frankfurt the aim was to share and spread the key message of the Tourism Board of the Philippines: It’s more fun in the Philippines! We started a guerilla marketing by spraying colorful footprints on most-visited places in the city to draw attention to the Philippines at the Museumsuferfest.
Under the motto of “Filipino fiesta” visitors could experience the joyful and vivid culture of the Philippines: The celebration started with a ceremonial Lechon (sucking pig) cutting by Dr. Oliver Strank, the municipal administrator of local council 1 and Alvin Malasig, the vice consul of the Philippine Embassy from Berlin. While the young artists from the Philippines, the violinist Jake Gacang and beatboxer Neil Llanes heated up the crowd, the Filipino food trucks provided the guests with delicious food.
At the photo box presented in traditional festive decorations of Pahiyas, visitors could take fun pictures and upload them on Facebook to join the photo contest. To win a trip to the Philippines, users were invited to get as many likes as they could.