BZ.COMM

Public Relations · Marketing · Events

A good event stays in people’s minds, a bad one just burns budget. We design and deliver events that actually do their job: reaching the right audience, driving bookings and building relationships that last beyond the night itself. From the first idea through location, programme and logistics to the follow-up coverage, we handle everything from a single source. You get a team that knows the travel industry inside out and understands what tour operators, travel agents and end customers really respond to.

Destinations and travel suppliers are finding it harder than ever to stand out in a crowded market. We combine brand building with genuine sales work: strategy, content, trade activities and consumer campaigns all come from one team and interlock by design. The result is measurable performance instead of expensive image campaigns that go nowhere. Our client portfolio ranges from tourism boards to hotels, resorts and tour operators, and that breadth is exactly what makes our work so sharp.

Trade shows and roadshows are not an end in themselves, they are a sales tool. We plan, organise and run appearances at the relevant trade and consumer fairs as well as our own roadshow formats across Germany, Austria and Switzerland. Our focus is not on pretty booths but on qualified conversations, new contacts and concrete booking enquiries. You show up, we take care of setup, invitation management, logistics and the follow-up.

Visibility in the right media outlets is still one of the most powerful levers in tourism. For years we have maintained close relationships with travel journalists, trade media and online publications across the German speaking market, and we know which story belongs with which writer. Press releases, press trips, crisis communications and continuous topic management are part of our daily work. You don’t get reach on demand, you get a PR strategy built on credibility and the compounding effect of consistent presence.

With „Hin & Weg“ we have built our own channel that connects travel brands directly with an audience that is ready to book. Instead of classic advertising, we tell stories about destinations, hotels and the people behind them, stories that listeners actually pay attention to because that is exactly what they came for. For partners this is an advertising format with real depth, a storytelling platform and an image booster in one. Whoever appears on the show gets heard, and by precisely the kind of people who book their offers.

Influencer marketing works in the travel industry, but only when the selection is right and the campaign is properly managed. We work exclusively with creators whose reach, engagement and audience we have vetted in advance, instead of simply forwarding follower counts. From press trips with hand-picked travel creators to long-term ambassador partnerships, we always treat collaborations as a marketing measure with clear KPIs. You are not paying for posts, you are investing in measurable attention for your destination or product.