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BZ.COMM
Public Relations · Marketing · Events

Festivals

Influencer

Press Trip

Social Media Famtrip

Representation

Cross-media campaign

 

Tourism Board of the Philippines

More fun at the Museumsuferfest

Once again at this year’s Museumsuferfest in Frankfurt the aim was to share and spread the key message of the Tourism Board of the Philippines: It’s more fun in the Philippines! We started a guerilla marketing by spraying colorful footprints on most-visited places in the city to draw attention to the Philippines at the Museumsuferfest.

Under the motto of “Filipino fiesta” visitors could experience the joyful and vivid culture of the Philippines: The celebration started with a ceremonial Lechon (sucking pig) cutting by Dr. Oliver Strank, the municipal administrator of local council 1 and Alvin Malasig, the vice consul of the Philippine Embassy from Berlin. While the young artists from the Philippines, the violinist Jake Gacang and beatboxer Neil Llanes heated up the crowd, the Filipino food trucks provided the guests with delicious food.

At the photo box presented in traditional festive decorations of Pahiyas, visitors could take fun pictures and upload them on Facebook to join the photo contest. To win a trip to the Philippines, users were invited to get as many likes as they could.

 

Israeli Ministry of Tourism

High higher Israel

Our objective was to organize a special influencer project with two parkour athletes to showcase the beauty and diversity of the Israeli cities Jerusalem and Tel Aviv. We found two perfect candidates for our client, won them for the project and were in charge of the basic arrangements. The result of the project “Running Israel” was an amazing output on the athletes’ social media channels that created a lot of buzz and could be shared via the Israeli Ministry of Tourism’s own channels as well. In addition, the project raised awareness within the country itself that among others lead to a TV feature on ZDF about it generated by the client’s domestic staff.

Promote Iceland

Top media trip

We organized an exclusive press trip for a small group of five selected media to raise awareness for the West of Iceland in general and the latest attraction “Into the Glacier” in particular. Among the results was a multimedia story on Spiegel Online, one of the biggest German news platforms that included a photo gallery with as much as eleven pictures and two videos besides the actual article. Our objective of reaching different target groups through a handpicked media mix was reached by further results like a five-pages article in a glossy woman’s magazine as well as in three big regional newspapers and their online editions. Overall, the generated AVE was about 601.296 Euros, the reach of the participating media extended to 25,09 million readers in total.

Social Media Famtrip to Korea and Taiwan

Together with the Korean Tourism Organization and Taiwan Tourism Bureau we have planned a Social Media Famtrip and invited agents for this purpose. The requirements for the participants were to post on own social media channels during the famtrip with the hashtags #koreataiwanfamtrip #visitkorea and #erlebetaiwan. With great fun the participants shared their impressions in over 120 posts on Facebook and Instagram with more than 12,688 likes on Instagram and 1380 likes on Facebook. In addition the participants reported on their own blogs about the Yehliu Geopark and the Taipei 101 in Taiwan skyscraper as well as the visit of the electronic music festival "World Club Dome" and the world's highest viewing platform with glass floor on the 118th floor of the new Lotte World Tower in Seoul.

BZ.COMM represents Palm Springs on the German market among other destinations. Year after year we realize creative marketing ideas and increase the number of visitors by:


• Developing marketing collateral (branding and positioning strategy, brochures, banners, fact sheets)
• Strengthening online presence (website, social media content kit, online ads)
• Establishing trade partnerships (cooperations with tour operators and agents, sales calls, educational webinars, familiarization trips, follow-up surveys and interviews)
• Generating earned media coverage (list of publications and media contacts, media outreach, news updates, press kit)
• Participating in events (trade shows, networking and end-consumer events)

Out-of-home campaign with influencer

With a cross-media Influencer campaign under the slogan "Lithuania - Real is beautiful", we highlighted Lithuania as travel country. We distributed the campaign in out-of-home media, social media and on the travel blog Justtravelous.com by Yvonne Zagermann. According to the slogans "Explore culture", "See nature" and "Meet people", the travel blogger and TV author, calls for the diversity of the country to be discovered in three emotional video clips. The 15-second spots were played on 36 Infoscreens at the highly frequented stations in Frankfurt. The inspiring clips reached around 1.28 million travelers in Frankfurt. With Yvonne Zagermann, we have won one of the most influential German travel bloggers for the campaign. New is the extension of travel blog content to out-of-home channels. Yvonne reported live on Instagram and facebook during her research trip in Lithuania at the beginning of June; posts on her award-winning blog JustTravelous.com extended the information and inspiration into the web.