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BZ.COMM
Public Relations · Marketing · Events

Festivals

Influencer

Press Trip

Mega fam

Representation

Networking

 

Tourism Board of the Philippines

More fun at the Museumsuferfest

For the Tourism Board of the Philippines it´s clear that it´s more fun in the Philippines but we also wanted to spread that message across Museumsuferfest Frankfurt.  Lukas Janisch, “The Voice Kids” winner, sang during the event for a cheering audience and a Filipino street dance group heated up the crowd.

We organized a photo contest on Facebook and provided a photobox with accessories to take pictures which were uploaded on facebook. Users were invited to share and like the images. The image with most likes won a prize. The campaign was accompanied by the Hashtag #itsmorefuninthephilippines. The website has been opened 31,143 times during the competition. All photos together have received 7,621 likes.

Israeli Ministry of Tourism

High higher Israel

Our objective was to organize a special influencer project with two parkour athletes to showcase the beauty and diversity of the Israeli cities Jerusalem and Tel Aviv. We found two perfect candidates for our client, won them for the project and were in charge of the basic arrangements. The result of the project “Running Israel” was an amazing output on the athletes’ social media channels that created a lot of buzz and could be shared via the Israeli Ministry of Tourism’s own channels as well. In addition, the project raised awareness within the country itself that among others lead to a TV feature on ZDF about it generated by the client’s domestic staff.

Promote Iceland

Top media trip

We organized an exclusive press trip for a small group of five selected media to raise awareness for the West of Iceland in general and the latest attraction “Into the Glacier” in particular. Among the results was a multimedia story on Spiegel Online, one of the biggest German news platforms that included a photo gallery with as much as eleven pictures and two videos besides the actual article. Our objective of reaching different target groups through a handpicked media mix was reached by further results like a five-pages article in a glossy woman’s magazine as well as in three big regional newspapers and their online editions. Overall, the generated AVE was about 601.296 Euros, the reach of the participating media extended to 25,09 million readers in total.

Korea Tourism Organization

Korea invites Germany

For Korea Tourism Organization we organized a mega fam trip with more than 60 participants including journalists, travel agencies and tour operator. The group discovered myriad attractions of the capital city Seoul, explored the Olympic sites of Pyeongchang and went on the famous fish market in Busan. The fam trip was supported by Korean Air and Asiana Airlines as well as Lotte Hotels and helped to develop tours and generate publicity on the country as a preferred destination for leisure and business.

BZ.COMM represents Palm Springs on the German market among other destinations. Year after year we realize creative marketing ideas and increase the number of visitors by:


• Developing marketing collateral (branding and positioning strategy, brochures, banners, fact sheets)
• Strengthening online presence (website, social media content kit, online ads)
• Establishing trade partnerships (cooperations with tour operators and agents, sales calls, educational webinars, familiarization trips, follow-up surveys and interviews)
• Generating earned media coverage (list of publications and media contacts, media outreach, news updates, press kit)
• Participating in events (trade shows, networking and end-consumer events)

China rally in Bad Kissingen

Our diverse connections within the tourism industry offer our customers and partners new perspectivesthanks to the mediation of BZ.COMM our long-standing customer Bad Kissingen could welcome a Chinese tour group with 34 participants of the tour operator China Tours. Since then Bad Kissingen is an integral part of China Tours´ portfolio and opened up the Chinese market. Another advantage: The visit from the Far East also attracted the attention of the local press.

BZ.COMM supported the project with the following services:

     Mediation of contact between local suppliers and China Tours
     Design and organization of the program during the stay of the group
     Integration of local personalities and mayors for local PR effect
     On-site support