Public Relations · Marketing · Events



Our trade fair - Digital Travel Market (DTM)

Online Webinare and Training


Cross-media campaign


Zhejiang Tourism Promotion

On May 29th the new exhibition “Beauty of China – Eine poetisch-malerische Impression aus Zhejiang” was presented in the opening ceremony in Kiel, Germany for the first time. The exhibition opened up about the immaterial heritage of the East China Province Zhejiang. From May 29th until June 3rd of the exhibition presented a valuable collection of handcrafts from Zhejiang, including traditional ceramics and woodcarvings. 

Festive opening ceremony with the partner region Schleswig-Holstein

The exclusive exhibition was opened with a ceremony by the guests of honor, Prime Minister of Schleswig-Holstein, Daniel Günther and the first party chairman of the provincial government of Zhejiang, Che Jun. For more than 30 years, Schleswig-Holstein and Zhejiang have a close partnership in the departments of business, science and culture. The host of the event as well as for the exhibition was the Ministry of Culture and Tourism Zhejiang.  

BZ.COMM has successfully arranged the entire setup with the location incl. technical equipment, stage program, interpreters, decoration & registration.



Israeli Ministry of Tourism

Our objective was to organize a special influencer project with two parkour athletes to showcase the beauty and diversity of the Israeli cities Jerusalem and Tel Aviv. We found two perfect candidates for our client, won them for the project and were in charge of the basic arrangements. The result of the project “Running Israel” was an amazing output on the athletes’ social media channels that created a lot of buzz and could be shared via the Israeli Ministry of Tourism’s own channels as well. In addition, the project raised awareness within the country itself that among others lead to a TV feature on ZDF about it generated by the client’s domestic staff.

On November 5, 2020, we held our first Digital Travel Market. A virtual travel fair and certainly since March 2020 the biggest travel fair that has taken place until then. With over 30 exhibitors and circa 500 visitors (about 50% journalists and influencers and 50% tour operators and travel agents), this fair clearly exceeded our expectations at the premiere. Exhibitors were able to provide videos, press kits, catalogs and images, which could be conveniently downloaded by visitors. Visitors and exhibitors were able to converse via video chat. Press conferences were held. As a media partner of the fair we could win Trvl Counter, which published several reports about the fair. 


Online Round Table “Tourism in times of Corona: concepts for a new start”

Together with the network “Tourismuszukunft” and the weekly newspaper “touristik aktuell” we organised an online workshop for travel agents with focus on international concepts for a new start in tourism after COVID-19. Representatives of tourist boards, airlines and tour operators like Ikarus Tours, Korean Air, Visit Malta, Vietnam Airlines, China, Czech Tourism, Israel and Iceland participated in the session. The online workshop was streamed live on Facebook as well and over 12.000 viewers followed the session.  

BZ.COMM represents Palm Springs on the German market among other destinations. Year after year we realize creative marketing ideas and increase the number of visitors by:

• Developing marketing collateral (branding and positioning strategy, brochures, banners, fact sheets)
• Strengthening online presence (website, social media content kit, online ads)
• Establishing trade partnerships (cooperations with tour operators and agents, sales calls, educational webinars, familiarization trips, follow-up surveys and interviews)
• Generating earned media coverage (list of publications and media contacts, media outreach, news updates, press kit)
• Participating in events (trade shows, networking and end-consumer events)

Out-of-home campaign with influencer

With a cross-media Influencer campaign under the slogan "Lithuania - Real is beautiful", we highlighted Lithuania as travel country. We distributed the campaign in out-of-home media, social media and on the travel blog Justtravelous.com by Yvonne Zagermann. According to the slogans "Explore culture", "See nature" and "Meet people", the travel blogger and TV author, calls for the diversity of the country to be discovered in three emotional video clips. The 15-second spots were played on 36 Infoscreens at the highly frequented stations in Frankfurt. The inspiring clips reached around 1.28 million travelers in Frankfurt. With Yvonne Zagermann, we have won one of the most influential German travel bloggers for the campaign. New is the extension of travel blog content to out-of-home channels. Yvonne reported live on Instagram and facebook during her research trip in Lithuania at the beginning of June; posts on her award-winning blog JustTravelous.com extended the information and inspiration into the web.