Seoul, February 4, 2026. Korean Air has launched a new AI-based service, the “Korean Air AI Chatbot,” directly integrated into the company's website and mobile app.

Trained on extensive datasets, including airline regulations and operational policies, the chatbot is powered by generative AI. It goes beyond traditional, pre-scripted responses, instead analyzing customer intent in real-time to provide more accurate and relevant answers.

The service, based on advanced natural language processing (NLP), allows customers to interact using natural, conversational language. For example, instead of relying on keywords, a user can ask, “I'm flying economy from Incheon to Paris. How many bags can I check in?” and receive a specific answer based on their itinerary.

To ensure transparency and reliability, the chatbot supplements its responses with source citations and direct links to relevant pages. Korean Air has also established a dedicated content verification database to minimize AI errors and ensure the accuracy of responses.

The AI Chatbot is available on Korean Air's official website and mobile app. The service now supports 13 languages: in addition to the original four languages (Korean, English, simplified Chinese, and Japanese), these include traditional Chinese, French, German, Italian, Portuguese, Russian, Spanish, Thai, and Vietnamese.

The airline has also optimized the transition to human support. Users can simply type “Connect to an agent” when needed to be seamlessly transferred to a live agent within the same chat window. This feature is limited to English and Korean. 

Following its initial launch, Korean Air plans gradual updates to integrate advanced features such as ticket purchasing and reservation management.

“With the introduction of this AI chatbot, Korean Air continues its commitment to providing faster and more accurate support to its customers,” said an airline representative. “We will continue to integrate intelligent technologies to ensure a more convenient and intuitive digital travel experience.”

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About Korean Air
Korean Air has been one of the world's top 20 airlines for over 55 years, carrying more than 23 million passengers in 2024. From its global hub at Seoul Incheon International Airport (ICN), the airline serves 116 cities in 39 countries on five continents with a modern fleet of 165 aircraft and over 20,000 professional employees.

Korean Air's outstanding performance and its commitment to the highest level of safety and customer service are widely recognized. The airline has received numerous awards, including a 5-star rating from Skytrax and the title of "Airline of the Year" from both Air Transport World and Airline Ratings.

Korean Air is a founding member of the SkyTeam alliance and has become one of the largest trans-Pacific airlines through its joint venture with Delta Air Lines. 

For more information about Korean Air, please visit koreanair.com, facebook.com/KoreanAir, Google.com/+KoreanAir_KE, and X @KoreanAir_KE.

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