Jerusalem, May 11, 2026. From May 19 to 21, 2026, Israel will present itself as a versatile MICE destination at IMEX in Frankfurt (Hall 8, Stand D220). Visitors to the pavilion can expect an inspiring mix of information and networking. The presence at IMEX is a clear signal: Israel is ready to open new perspectives and stand by planners worldwide as a reliable partner.

The Israeli tourism and MICE industry stands for encounter, exchange, and openness – values that always remain valid. The people behind the hotels, convention centers, and incoming agencies, like everyone else, long for nothing more than normality. With this hope, the industry looks confidently ahead – and keeps its doors open for the international MICE community.

At the stand, Tal Lakutsch (MICE Department) from the Israeli Ministry of Tourism and Marketing Manager Sven Höhne from the Israel Government Tourist Office DACH will provide information about the diverse MICE opportunities in the Land of Creation.

In addition, various DMO, DMC, and hotel partners from Israel will be present to inform about the diverse event possibilities and individual support for incentive travelers:

• Tel Aviv Convention Bureau
• G2 Travel
• David InterContinental Tel Aviv
• Jerusalem Convention Bureau / ICC Jerusalem
• Isrotel
• Eshet Incoming
• Ortra

Israel is known as a start-up nation with the highest start-up density outside the USA – an environment that almost automatically inspires creative and future-oriented MICE events. In areas such as IT, agricultural, and medical technology, the country sets global standards, thus offering ideal conditions for congresses, incentives, and corporate events with added value. At the same time, Israel scores with unique event locations: The International Convention Centre (ICC) in Jerusalem is one of the most renowned convention centers in the Middle East, while Tel Aviv, with its urban flair, first-class hotels, and vibrant gastronomy and cultural scene, has long been one of the most sought-after meeting metropolises in the region. History, innovation, and hospitality – this combination makes Israel a MICE destination that leaves a lasting impression.

Israel has proven in the past that events can be successfully and safely carried out even under challenging conditions. With its resilience, innovative spirit, and rich cultural heritage, the country looks confidently ahead.

Interested parties are cordially invited to meet the Israeli team in person at IMEX and learn about current opportunities.

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About the Israel Government Tourist Office in Germany:

Whether round trips, city breaks, bathing, wellness, active and cultural trips, rental car tours, or family holidays: The Israel Government Tourist Office provides information about the various regions, cities, and sights in the Holy Land. Israel is located in the Eastern Mediterranean and is no more than a four-hour flight from most parts of Europe. The country offers a sunny climate, a wide variety of historical, archaeological, and religious sites, and a captivating contrast between ancient and modern. In Israel, visitors are welcomed with traditional hospitality that dates back to biblical times. goisrael.com

Further press information

General image material on Israel is available at www.flickr.com/photos/israelphotogallery/albums/ (please always state copyright as deposited on the website for each image).

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